Hosted a global influencer screening series that simulated the experience of being a patient at the Homecoming Transition Support Center (HTSC).  From start to finish, the “in-world” screenings mimicked the mysterious,  dark and eerie tone of Homecoming.  The evenings were hosted by the Geist Emergent Group and  took place at the facility from the show – not  a literal set replica, but a space  inspired by the secret location in the series.  Immersive and interactive touch  points throughout  the  evenings – such as  white vans picking up attendees and actors in character mingling amongst guests – embodied the ominous nature of the show and inspired  influencers  to tell their followers to tune-in.
Creative Direction: Ariel Zuckerman  |  Environmental Design & Art Direction: Kelly Gayara