Overview:
To celebrate Halloween, CSM worked with NYX Cosmetics to create an immersive event in LA, bringing to life the Twisted World of Oz and the inspired makeup artistry behind it. Through illusion makeup and spectacular photo moments, we brought influencers & consumers along as well transformed 3rd Street Promenade into a whimsical world. #NoPlaceLikeNYXCosmetics
Creative Strategy:
Before there were Instagram stories, there were tightly bound books filled with great stories that leapt off the pages — The Wonderful Wizard of Oz being one of the most iconic.
We brought the pages of this beloved tale to life, once more, though with a new spin — filled with twisted turns, jaw-dropping illusions, and masterful makeup from the wizard herself - Mimi Choi and the masters behind NYX. We immersed guests into a new story of the road to Oz with characters & performers that made them look twice.
There’s no place like NYX.
Team:
Creative & Design Direction: Ariel Zuckerman | Environmental Design: Stephanie Dally | Graphic Design: Yiwen Tu | Creative Strategy: Mary Kate Frerichs, Nour Fawaz, Sydni McCutchen
