Sephora + Kohl's: Beauty Corner
Developed and directed a cross-functional, eight-campus experiential activation for Sephora at Kohl’s, aligning brand strategy, experiential design, and creator partnerships during peak cultural moments of Greek Life rush. Beauty Corner served as a scalable platform for touch-ups, giveaways, recruitment moments, and social-first content—driving organic Rushtok visibility and turning campus quads into high-energy brand hubs with sustained foot traffic and buzz.
Social: Kohls, The Sorority Sister, APB
Team: Group Creative Director: Ariel Zuckerman | Associate Creative Director + Strategy: Nour Fawaz | Senior Art Director + Environmental Design: Briana Guin | Senior Graphic Designer: Hailey Tortorella
