NYX PROFESSIONAL MAKEUP: BARBIE PARTY
Come on Barbie, let’s go party! On July 14, 2023, we transformed Los Angeles into Barbie Land to celebrate the launch of NYX Professional Makeup’s collaborative collection with Barbie the Movie. As Creative Lead, I oversaw the end-to-end vision—from concept and experience design and execution—ensuring the brand’s playful, high-impact ethos translated into a globally resonant moment. A curated global group of ~400 influencers and creators brought peak Ken-ergy to life at the ultimate Barbie party, sampling products in the Vanity Vault, owning the Disco Catwalk, and dancing the night away atop the Mondrian Los Angeles rooftop. The experience was designed as a fully immersive, content-first ecosystem—fueling organic social amplification, creator-led storytelling, and cultural buzz at launch scale.
Team: Creative & Design Direction: Ariel Zuckerman | Environmental Design: Susan Houmes | Graphic Design: Joanne Zhang | Creative Strategy: Mary Kate Cunforto & Julia Scaglione
