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The Dodo's Best Dog Day Ever

Overview: We partnered with The Dodo to develop, concept, design, and execute the Best Dog Day Ever - Halloween Edition. We brought to life unique ways for humans to bond with their pups through shared experiences they could enjoy together. We created an event that was meant to inspire pure joy for dogs and their people. The Best Dog Day Ever: Halloween Edition was an epic Halloween experience for dogs, and the people who love them. We created 10 Dog First Activations that had everyone barking.

Location: 25 Kent, Williamsburg, Brooklyn
Dates: October 3-27, 2019
Sponsors: Dyson & Target | VIK Partners: Nylabone, smartwater, Big Barker, Breyers & Popsicle, Real Dog Box, Fetching Fields, Pawmiscuous, Dogsters, The Hoxton Hotel, The Foggy Dog, Brooklyn Brewery, Halo Treats, Zookies Cookies, Just Fur Kicks, The Long Drink, Casillero del Diablo, Bowser Beer

Creative & Design Direction: Ariel Zuckerman | Environmental Design & Art Direction: Kelly Gayara | Graphic Design & Art Direction: Natasha Morini