ARIEL ZUCKERMAN
untitled (99 of 279).jpg

smartwater summer pop-up

the smartwater® summer pop-up caught the eyes of many during its cross-country tour this summer. from july 13th – august 29th, the smartwater® still led pop-up visited major u.s. cities with an unexpected presence that naturally was inspired by those big white puffy clouds.

the smartwater® pop-up brought to life what makes smartwater® so smart by showcasing the hydrological cycle and creating an experience where consumers could “take a walk in the clouds”. the clouds, made out of highly reflective material, served as an organic social interaction for consumers to creatively immerse themselves in the whimsical mirrored cloud forest. additional touch points included180° boomerang videos, social influencer and coca-cola partner integrations, and refreshing full bottle size samples of smartwater® and smartwater® sparkling to delighted consumers across the country.

untitled (229 of 279).jpg
untitled (28 of 279).jpg
untitled (32 of 279).jpg
untitled (36 of 279).jpg
untitled (37 of 279).jpg
untitled (43 of 279).jpg
untitled (46 of 279).jpg
untitled (5 of 279).jpg
untitled (48 of 279).jpg
untitled (51 of 279).jpg
untitled (50 of 279).jpg
untitled (53 of 279).jpg
untitled (54 of 279).jpg
untitled (58 of 279).jpg
untitled (57 of 279).jpg
untitled (60 of 279).jpg
untitled (6 of 279).jpg
untitled (61 of 279).jpg
untitled (62 of 279).jpg
untitled (65 of 279).jpg
untitled (64 of 279).jpg
untitled (7 of 279).jpg
untitled (73 of 279).jpg
untitled (76 of 279).jpg
untitled (77 of 279).jpg
untitled (79 of 279).jpg
untitled (80 of 279).jpg
untitled (84 of 279).jpg
untitled (90 of 279).jpg
untitled (92 of 279).jpg
untitled (89 of 279).jpg
untitled (9 of 279).jpg
untitled (91 of 279).jpg
untitled (99 of 279).jpg
untitled (114 of 279).jpg
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35
Previous Next
untitled (229 of 279).jpg
untitled (28 of 279).jpg
untitled (32 of 279).jpg
untitled (36 of 279).jpg
untitled (37 of 279).jpg
untitled (43 of 279).jpg
untitled (46 of 279).jpg
untitled (5 of 279).jpg
untitled (48 of 279).jpg
untitled (51 of 279).jpg
untitled (50 of 279).jpg
untitled (53 of 279).jpg
untitled (54 of 279).jpg
untitled (58 of 279).jpg
untitled (57 of 279).jpg
untitled (60 of 279).jpg
untitled (6 of 279).jpg
untitled (61 of 279).jpg
untitled (62 of 279).jpg
untitled (65 of 279).jpg
untitled (64 of 279).jpg
untitled (7 of 279).jpg
untitled (73 of 279).jpg
untitled (76 of 279).jpg
untitled (77 of 279).jpg
untitled (79 of 279).jpg
untitled (80 of 279).jpg
untitled (84 of 279).jpg
untitled (90 of 279).jpg
untitled (92 of 279).jpg
untitled (89 of 279).jpg
untitled (9 of 279).jpg
untitled (91 of 279).jpg
untitled (99 of 279).jpg
untitled (114 of 279).jpg