Overview:
To celebrate Pride in LA in June 2022, we returned to the original site of Pride 50 years ago. We aimed to lift up queer and non-binary voices & talent by amplifying LGBTQIA+ stories that have been painted in the past and painted in the present, paving the way for stories to be painted in the future. There was no other way to takeover LA & pride but to…
Paint the town NYX.
To paint the town NYX was to paint LA with an explosion of color, pride, makeup and self expression.
We worked with a local queer artist to design a mural highlighting iconic LGBTQIA+ moments or artists in history that have paved the way for the stories of today, especially amplifying stories that bring awareness to the plus. The mural served as a photo moment and backdrop for self-expression all week long, heading up our pre-event content capture. Seth Bogart (born 1980) is an American multidisciplinary artist. As a musician, he is known for his solo career, as well as Hunx and His Punx and Gravy Train!!!!. As a visual artist, Bogart's paintings and sculptures have been exhibited in galleries throughout the United States, and he has created the World of Wonder web series Feelin' Fruity. He also runs the streetwear line Wacky Wacko.
Team:
Creative Direction: Ariel Zuckerman | Environmental Design: Morgan Purtell | Graphic Design: Yiwen Tu | Creative Strategy: Mary Kate Frerichs, Julia Scaglione
