Overview:
NYX Professional Makeup partnered with Netflix for the 3rd time for the final season of their #1 Global Hit Show - “La Casa De Papel” (Money Heist). To celebrate the limited edition makeup collection, NYX PMU hosted an influencer launch party event, where guests were able to “Join the Heist” and enter the world of LCDP.
The event took place at The Reserve in Los Angeles, California on Thursday, November 11, 2021, attracting 200+ influencers in the fashion, beauty, and arts/culture world. The experience included DJ sets by DJ Monte Christo, actors/actresses dress in heist attire, vault “gold-melting” reenactments, money drops, and an over-the-top vogue performance! This experience provoked everyone to interact and engage in the space to capture post worthy content and celebrate the launch of this limited edition collection.
Team:
Creative & Design Direction, Environmental Design: Ariel Zuckerman | Graphic Design: Yiwen Tu | Creative Strategy: Mary Kate Frerichs, Nour Fawaz, Sydni McCutchen
