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L'Oreal | Perso Launch at CES

L’Oréal launched Perso, an all new AI-powered, personalized beauty technology at CES, the global stage for innovation. We concepted and designed an interactive product display providing Guive Balooch, the Global VP of the L’Oreal Technology Incubator a stage to introduce Perso during one on one press sessions.

Venue: The Venetian Las Vegas
January 6 - 10, 2020

Creative Direction: Ariel Zuckerman | Art Direction: Amanda Ben-Menachem

Perso is the first-of-its-kind, 3-in-1 device for personalized skincare and cosmetics, launched by L'Oréal at the 2020 Consumer Electronics Show (CES), in La...