A JOIE DE VIVRE INSPIRED EXPERIENCE
Event Overview: 2020 presented some unique obstacles for Lancôme Learning. Beauty advisors were tasked with driving sales without being able to be in their usual environments. However, it created an opportunity to revamp how we connected with our STE’s and beauty advisors. Although nothing will replace in-person events and that true IRL experience, we learned that we can quickly pivot and still engage at a high rate. We are proud of the work we created together and are looking forward to utilizing the platform in many ways in the future. Our virtual event platform aimed to create a happiness experience for all beauty advisors and reimagine what virtual events for Lancôme can look like, even after the pandemic.
Campaign Goals: Create a flexible multi-use virtual event platform ‣ Carry the consumer through a 360 degree experience ‣ Gamify elements: polls, trivia, & quizzes ‣ Demo makeup live ‣ Host live Q&A ‣ Live recording
Design Director: Ariel Zuckerman | Art Director: Natasha Morini | Creative Strategists: Mary Kate Frerichs & Nour Fawaz
