Maybelline: Y2K Edition Party

We concepted, designed and executed a Y2K-inspired pop-up for Maybelline New York in the heart of Chelsea that fused nostalgia with a modern lens for an iconic cosmetics brand. Through a full space multi-day takeover, the experience was conceived as an immersive “then and now” journey—featuring distinct era-driven rooms, intentional content moments at every turn, and elevated gifting touchpoints—bringing the brand’s heritage to life while resonating with today’s culture. Woven into the experience was an anniversary celebration for 110 years of Maybelline + infusing the launch of Miley Cyrus as their new Global Ambassador.

Press + Social: NYC Plugged, Maybelline, Maybelline
Team: Group Creative Director: Ariel Zuckerman | Group Director 3D, Environmental: Chris Blechar | Associate Creative Director: Nour Fawaz | Senior Art Director: Matthew Bielak | Senior Graphic Designer: Hailey Tortorella | Designers: Yiwen Tu, Alice Choi