essie: Live Your Color

In partnership with essie, we brought together a global squad of top influencers and creators for a vibrant, three-day immersive experience spanning across New York City, designed to celebrate expression and creativity at the heart of the brand. Through a curated journey—including a luxury nail salon takeover, exclusive essie lab visits, a skyline dinner on the rooftop of Dumbo House, and a custom city bus tour—creators were invited to both experience and be the color behind essie’s “Live Your Color” campaign. Each moment was crafted as a polished expression of color and individuality, inspiring authentic content, building brand love and cultural cool, and amplifying essie’s vibrancy on a global scale.

Team: Group Creative Director: Ariel Zuckerman | Associate Creative Director: Amanda Jacobs | 3D Environmental Design: Morgan Purtell | Graphic Design: Yiwen Tu